Vegan Chef Chloe Coscarelli who was recently ousted from the restaurant that she founded, has retained powerhouse Attorney Lisa Bloom, to continue her legal battle.
Coscarelli first earned national attention after winning the Food Network’s Reality Competition series “Cupcake Wars”, as the first vegan chef to win a culinary competition on national television. During a recent arbitration between Coscarelli and ESquared Hospitality, the arbitrator determined that she was “grossly negligent” and therefore ESquared was permitted to terminate the business relationship with the Cupcake Wars star and Co-Founder.
Following her television debut, Chloe published three cookbooks: Chloe’s Kitchen (2012); Chloe’s Vegan Desserts (2013) & Chloe’s Vegan Italian Kitchen (2014) with Simon and Schuster; all currently featured on Amazon’s list of “100 Best-Selling” cookbooks. Chloe has been a popular guest on a variety of television shows during their cooking or food segments.
In 2015, Chloe opened her first restaurant, by Chloe, in New York City; bringing healthy, delicious vegan dishes to the mainstream. Wildly successful, the restaurant reportedly boasts lines around the corner.
Was this unfortunate turn of events due to legitimate issues with Coscarelli? Or did she, as many creatives, chefs, artists, musicians, and others do – sign an agreement that may or may not have been in their best interest? Did she read the fine print? Did she perform her duties to the letter as per the agreement? Will ESquared continue the legacy of By Chloe as an authentic Vegan spot? Is this a big lawyered business overtaking the “little gal?” Only time will tell. In the meantime, Coscarelli posted a statement on her instagram page, which will certainly tug at the heart strings of the Vegan Community.
Thank you to everyone who has reached out regarding the recent news, which revealed that I have been pushed out of by CHLOE.—the restaurant I founded in 2015. I imagine this news has come as a surprise to many of you. Honestly, it’s quite surreal for me too. I developed every single recipe for the restaurant over the course of several years in my tiny apartment kitchen. I slept on a couch in the living room with no bedroom of my own so that I could be close to my work in the kitchen and develop recipes 24/7, sleeping only 3 or 4 hours most nights, for years. I set my alarm to wake me up every half hour through the night to measure the progression of ice crystals in my ice cream recipes. I made 30 variations of beet ketchup and lined them up on my window sill to compare the difference in pink pigmentation. I turned my home into a vegan test kitchen and worked with my amazing vegan team from Natural Gourmet Institute to perfect every last detail. We tested every recipe literally hundreds of times. But it was a labor of love. From the day I began this journey, my goal was to create a fun, friendly restaurant that showcased how delicious vegan food can make a powerful and positive impact in the world —a belief that has never for a moment wavered. To me, veganism is so much more than a vehicle for business; it’s a vote for kindness, a dedication to sustainability, and a commitment to compassion. It’s a lifestyle I adopted more than a decade ago, and will forever be proud of, champion, and defend. This year has been extremely painful—one that has challenged me to the core. But I will not let anyone deter my goals. I am committed to being strong and positive, and will continue to champion vegan cuisine and what it stands for. To budding entrepreneurs, I hope my journey inspires you to stand up for what’s right, even if it feels scary, and hope you never lose sight of your core mission. I haven’t. I won’t. I have some exciting new projects in the works and can’t wait to fill you in soon. Until then, I want to thank each and every one of you for your love and support. Community is everything, and I am eternally grateful to be a part of yours. Onward and upward! #vegan
When a business has a dispute, often terms of the agreement call for aArbitration in a designated state. This means that both parties present their facts and evidence to an arbitrator, who makes a decision. In a Binding Arbitration, the decision of the arbitrator is final and the court will honor it. In a non-binding agreement, the parties may decide to take the matter to trial. It is not clear whether the By Chloe arbitration was binding or not.
Per My Vegan Journal, the process was lengthy: The arbitration extended over 12 days, contained over 4,000 pages of transcripts, and over 600 hearing exhibits were entered into evidence. Seven witnesses testified.
Lisa Bloom shared the following statement with Gotham City Esq.
Recently, Chloe’s former business associates have publicly gloated that they pushed her out of the successful restaurant chain she found, “by Chloe.” To add insult to injury, they have chosen to make false and hurtful comments about Chloe in the media. Chloe, true to who she is, has chosen to take the high road and is moving forward with her career and her life.
As her attorney and fellow vegan, I have this message to anyone who attempst to tear down Chloe’s hard earned reputations: we hold you fully accountable under the law. We are keeping track of every word you speak. We will not stand for petty people trying to destroy this pillar of our community. You proceed at your peril.
Lisa Bloom is well known as an attorney who will boldly take on the causes of women who have been treated unfairly. Most recently, she represented alleged rape victims of newly-elected President Trump. Will her engagement in this situation prove to be a benefit to Chloe Coscarelli? The hardcore vegan community is likely rooting for them both. Per Bloom,
We plant eaters have boundless energy and a fiercely committed, compassionate community who stands with us.