Beyoncé has sued, Feyoncé Inc, for selling merchandise that infringes on her copyrighted name in a Manhattan federal #court.
Beyoncé is not only a talented singer, dancer and performer, she is also a master business woman who is incredibly aware and protective of her brand. Therefore, it did not go unnoticed that a San Antonio kitsch clothing company named Feyonce (a play on Beyoncé’s birth name and fiance) started hawking merchandise with the made up term emblazoned on the front. The Feyonce site sells a variety of shirts, hoodies, tank tops and other clothing items. Beyoncé’s attorneys filed a lawsuit in New York Federal Court claiming that the company “brazingly” has committed copyright infringement and asks for an unspecified damages.
The attorney’s assert that the Feyonce name is a parody of one of the Queen Bey’s most popular songs “Single Ladies”. “Defendants adopted the Feyoncé mark to call to mind Beyoncé and her famous song,” the lawsuit reads. “Defendants’ conduct described herein is intentional, fraudulent, malicious, willful and wanton.” The suit also alleges that one defendant, Andre Maurice, tried to trademark “Feyoncé” twice, both with and without the accent over the “e.” The suit claims that Feyoncé has ignored the singer’s requests to stop selling their products, and that their items not only confuse consumers but have caused the pop star irreparable harm.
The lawsuit comes a year after Beyoncé’s lawyers publicly complained to Etsy about one purveyor hawking “Feyoncé” mugs. While those items were promptly removed from the seller’s e-marketplace, other products emblazoned with “Feyoncé” remained widely available.