It seems as though Jessica Alba’s consumer goods company, The Honest Company, hasn’t been so honest about the products they’re selling. Very soon, customers may be able to get a refund of up to $50.00 or more, with or without a receipt.
In a recent class action settlement, the company agreed to pay $1.55 million for misleading their customers into thinking their soaps and cleaning products did not contain Sodium Lauryl Sulfate (SLS). SLS is a common ingredient used in many household cleaners, however, the company marketed products claiming their products contained a ‘gentler alternative’ to SLS called Sodium Coco Sulfate or SCS.
Although, in March of 2016, the Wall Street Journal published a report which claimed two independent labs found SLS in Honest’s detergent.
In a statement obtained by the DailyMail, The Honest Company still denies all of the allegations in the lawsuit but decided to settle the lawsuit to avoid further litigation expenses. The complete statement reads:
“We vigorously deny any and all allegations alleged in the lawsuit – specifically that any of our cleaning products contain SLS. However, given the fact that continued litigation could be protracted and expensive, we have settled this lawsuit to limit further costs and distraction to our business. We stand behind the safety and effectiveness of our products and the responsibility we have to our consumers and are gratified by the loyalty of both our customers and retail partners.
As a modern brand, we are always focused on progress and innovation and remain committed to making purposeful changes to update and improve our products. We are constantly listening to our customers, hearing their needs and desires, and making continual product upgrades for aesthetics and overall product experience.
As part of that process, we will soon be launching a new breakthrough cleaning line, utilizing an advanced sugar-based surfactant technology to further improve the efficacy of our products.“
The Honest Company advertises many of their products as non-toxic and as less harmful alternatives. They sell their products at many major retailers like Walmart, Target and Bed Bath and Beyond.
The settlement allows customers who bought the products containing SLS to choose either payment by check or by credit usable for purchases at Honest.com. The credit back to The Honest Company will be worth 1.5 times the dollar recovery amount.
The settlement states, “Under the Settlement, Class Members will be allowed to make claims without proof of purchase for Product purchases of up to $50.00. Class Members with valid proof of purchase will be able to file a claim for purchases in excess of $50.00.”
Per the settlement, the company has also agreed to reformulate their products to be sure they contain no SLS. They’re also no longer allowed to advertise products containing SCS as being SLS free.
The Honest Company is no stranger to legal action. In September 2015, the company was sued by a customer who said its sunscreen doesn’t work and isn’t really “natural.” And in April 2016, the Organic Consumers Association filed a suit claiming that Honest baby formula contains ingredients that aren’t really organic.
Once the court approves the proposed settlement, GCE will update you with instructions regarding how to file a claim for your purchases.